Firm plans aggressive push into UK and European markets
Leading Chinese 3D printer maker Zhuhai CTC Electronic Co., Ltd., today announced the firm's formal entry into the European market with the opening of an office in London, England, in a move to further expand into overseas markets and be in a better position to contact and develop potential UK and European customers.
Talent for the Zhuhai CTC Electronic's UK-based office team will be sourced locally and led by the senior marketing expert Yang Ming who is stationed in London and will implement the strategy for promotion and sales in the European market by combining marketing and product planning with the advantages of having a local office in the UK.
The 4,000-square-foot office is located in Greenwich, southeast of London, near the southern bank of the Thames River. Zhuhai CTC Electronic PR director Siyi He said, "The ultimate goal of setting up a London office is to establish business relationships with local 3D printing services businesses and retailers across Europe. Most Chinese developers only focus on the Chinese market, causing them to remain quite closed-minded as their knowledge and understanding remains limited to their local market. But the fact is that there is broader space for development beyond the Chinese market."
Ms He added, "China has always regarded the American market as the benchmark and the American 3D manufacturers as the model that Chinese 3D start-ups should learn from and emulate. As the American and Chinese markets become ever more similar to each other, a 3D printer that has gained traction and been successful in America is quite certain to be a profitable product or a source of inspiration for China's 3D development once introduced to China."