Millions of consumers drink some sort of beverage on a daily basis, whether it's nonalcoholic, carbonated, energy supplementing or health drinks. Companies need to keep pace with changes in consumer choices as they explore new drinks within the market, creating a diverse portfolio of options for consumers. According to data compiled by Grand View Research, the global nonalcoholic beverage market was valued at USD 967.3 Billion in 2016 and is expected to reach USD 1.60 Trillion by 2025. Additionally, the market will grow at an estimated CAGR of 5.8% over the forecast period. Rising societal awareness towards health concerns is one of the biggest drivers for the beverage market as now, more consumers are looking for calorie-free or low-calorie drink options. Koios Beverage Corp. (OTC: KBEVF), GNC Holdings, Inc. (NYSE: GNC), New Age Beverages Corporation (NASDAQ: NBEV), The Coca-Cola Company (NYSE: KO), Keurig Dr Pepper Inc. (NYSE: KDP)
New product launches and wide selections have enabled consumer growth around the globe. A diverse portfolio of options has also helped companies expand to other demographics and regions. However, regardless of the large selection of drinks, functional beverages are expected to emerge as the fastest growing product in the industry. Specifically, functional drinks such as ready to drink coffees and teas, relaxation and energy drinks are in high demand. According to the Natural Product Insider, Christina Wood, Sales and Marketing Director at OptiBiotix Health Plc, credited the advances in science for helping the market grow "from its early stages of vitamin- or energy-boosting refreshments to offer reliable health-management tools." Wood also acknowledged consumers are at the center of the category's growth. "Busier lifestyles are driving the need for convenient preparations that allow people to manage well-being on the move." Specifically, she said consumers are looking for "options featuring natural ingredients such as tea extracts and bacterial strains," and that the products serve a wide variety of wellness needs. "Whether vitamin or 'enhanced' water to fend off illness, energy drinks to combat fatigue or sports drinks to aid exercise, they provide the multipurpose value expected by today's informed."
Koios Beverage Corp. (OTC: KBEVF) is also listed on the Canadian Securities Exchange under the ticker (CSE: KBEV). Earlier this week, the Company announced breaking news that, "it has signed a vendor agreement with GNC Holdings, Inc. (GNC), a leading global health and wellness brand with thousands of retail stores across the U.S. and Canada.
"We are incredibly pleased to be working with GNC on a national rollout of our ready-to-drink line," said CEO Chris Miller. 'Improving the quality of peoples' lives is a shared principle between us and we look forward to eventually adding value to GNC customers across the globe. The added revenue growth could be substantial and a catalyst for hitting our projected growth targets in the coming years.'
Pittsburgh-based GNC has more than 6,400 retail locations throughout the United States and Canada and franchise operations in approximately 50 international markets. GNC Canada is based in Mississauga, Ontario and operates as a subsidiary of GNC. It is well known as a go-to source for health, wellness and sports nutrition.
GNC sets the standard in the nutritional supplement industry-demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting-edge of nutritional science. As the company has grown over the years, so has its commitment to living well.
"GNC is one of the largest and best-known nutritional companies in the world. Working with them is a tremendous honour and something we have envisioned since our inception," said Miller. "From scientific research and new product discovery to the manufacturing and packaging processes, GNC takes pride in its rigorous approach to ensuring quality. We are incredibly confident we can deliver the best products in their category and look forward to tremendous growth opportunities with our new partner in the years to come. Koios is expected to be available in the United States by Q1 of 2019."
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