Time Inc. today announced the debut of The Foundry, a content and creative collective that launches new brands and offers innovative, next-generation marketing solutions. The Foundry comprises Time Inc.'s Innovation Studio, Content Solutions and Time Inc. verticals, such as The Drive, a new automotive site due to launch in September. Time Inc. Executive Vice President of Global Advertising Mark Ford will head the new organization.
"High-quality, premium content is a powerful marketing tool, and The Foundry creates and delivers it at scale," said Ford. "We offer a leading suite of content services and solutions that engage audiences across platforms and passions."
Time Inc. Chief Content Officer Norm Pearlstine commented: "We're excited about creating a new business built on Time Inc.'s traditional commitment to best-in-class storytelling."
Time Inc.'s audiences are the largest they've ever been. The company and its portfolio of brands—including People, Time, Fortune, Southern Living, Food & Wine and Travel + Leisure—reach more than 120 million in print, more than 140 million digitally and nearly 160 million through social media.
Later this year, The Foundry will move to Time Inc.'s new location at Industry City in Brooklyn, a space designed to encourage a highly creative and innovative environment. There, The Foundry writers and editors will collaborate with developers and technologists.
"Merging technology and creative content areas will enable us to learn, iterate, launch and scale much more rapidly," added Colin Bodell, Chief Technology Officer of Time Inc.
www.foundry.timeinc.com
