The G+J subsidiary Prisma Media will launch Businessinsider.com in France early 2016. Business Insider (BI) is the leading business, technology and finance news website.
"We are excited to partner with one of the most dynamic digital publishing
houses in the world" says Prisma Media's CEO Rolf Heinz.
"With its young and entrepreneurial target, BI is the perfect fit for our
business portfolio. It will strengthen further our leading position in this
segment and overall in digital media in France". Prisma Media already publishes
Capital, Management and Harvard Business Review in the business segment.
Henry Blodget, Business Insider's CEO says: "We are thrilled to partner with
Prisma Media to bring Business Insider to the French market. We look forward to
working closely with Prisma Media, leveraging their digital and editorial
excellence, to develop Business Insider as an innovative brand in France."
Business Insider, the largest business news site in the US and one of the
fastest growing news brands in the world, features a unique combination of
reporting, video, photography and analysis. Founded in 2007, Business Insider
reaches over 80 million unique visitors globally per month (Google Analytics).
It has 45 million unique monthly visitors (comScore, July 2015) in the US
alone. The company pioneered a digital-native approach to business news that is
social and mobile at its core and which is aimed at how today's business
leaders consume and share information. Prisma Media's French version will be
the eighth international license edition of BI: In addition to the original
American version, BI is published as well in the UK, China, Australia, India,
Malaysia, Singapore and Indonesia.
www.guj.de
