Messe Frankfurt India, organisers of Media Expo, the country's leading international exhibition on indoor and outdoor advertising and signage solutions, have joined hands with Point of Purchase Advertising International India (POPAI India), the Indian chapter of the leading global association for the in-store marketing industry, spread over 60 countries, for the fair's Mumbai and Delhi editions in 2016.
Media Expo, an important event in the corporate calendar for ad agencies, media planners, art directors, event managers and brand managers to get hands-on experience of new marketing mediums, is where some of the latest innovations in Indian advertising, print and signage are revealed. Expanding its focus into new areas of marketing and point of purchase, the organisers, together with POPAI India, will create a specialised 'Marketing at Retail' zone where some of the association's most revered brands will display award-winning concepts and best practice displays for trade visitors.
Having acquired the show last year, the organisers are eager to add new product categories and value additions to the show for the benefit of sector players. Mr Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holding Ltd, said: "With every edition of Media Expo, we strive to draw attention to the latest solutions for the advertising, signage and printing industries. Adding PoP products to this portfolio was the essential next step. We are excited about cooperating with POPAI India, and are positive that our association with them will go a long way in enabling PoP and retail marketers to broaden their perspective on progressive retail displays and in-store marketing tools that can improve customer experiences."
Mr Ragesh Bhatia, Director, POPAI India, said: "We are looking forward to new opportunities that this tie-up will bring and the additional platform this will provide POPAI to interact with the Indian 'Marketing at Retail' industry. We hope to build on this relationship in the coming years and offer more value added experiences to the fair's visitors." Going forward, the organisers, together with POPAI India, also plan to host a series of workshops to promote effective point of sale and other retail concepts.
The next edition, which will be the 37th in the series, will take place at the start of the new business year from 15 - 17 January, 2016 at the Bombay Exhibition Centre, Mumbai followed by Media Expo New Delhi in September 2016.