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Direct mail beats digital advertising in driving consumers to act: neuromarketing study - Largest study of its kind examines the impact of print and digital campaigns on customer motivation

A groundbreaking neuromarketing study shows that direct mail continues to play an important role in the marketing mix, stimulating 70% higher brand recall and driving consumers to act.

On time delivery and availability matters most to shoppers during holiday season

Uncovering the latest insights into the online shopper's expectations during the holiday shopping season, a new survey by eBay Enterprise and CFI Group reveals that consumers desire multiple ordering and more shipping options; while proving that product availability and late deliveries have the biggest impact on retailers' bottom line.

Frost & Sullivan 2015 GIL New Zealand: Industry Convergence and Digital Transformation - the Road to Disruption

Convergence and connectivity is disrupting, transforming and collapsing industries, redefining the future of business and how executives will manage companies in the future. The interplay between cloud computing, mobile technology, big data and the Internet of Things is driving the surge in digital transformation and rapidly accelerating the pace of connectivity and convergence across all industries, radically changing lives; transforming the way we work, relax, learn, and manage our health. Frost & Sullivan's New Mega Trends, 'impact on convergence in the future' has identified 4 types of convergence: Products, Technologies, Industries and Competition.


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