The Knowledge Summit 2015, a leading platform to discuss the most innovative solutions in the transfer, dissemination and localization of knowledge in Arab communities, will be addressed by more than 40 speakers, including scientists, ministers and academic experts from oldest universities in the world, during the three-day event in Dubai from December 7 to 9, 2015.
Capitalizing on the significant new business opportunities offered by circular economics can be best realized by developing three key approaches: shifting from asset owning models to service based ones, utilizing the Internet of Things technology to track products and materials, and developing strong Take Back systems.
Technology will be ubiquitous in every aspect of business and everyday living
Global Marketing Summit which opened on Saturday, November 21st, at Shahid Baheshti University International Conference Center brought together prominent and seasoned executives from across the world as well as hundreds of top marketing managers from Iranian companies.
New research signals that content marketing and, specifically, thought leadership will assume ever-growing importance for B2B marketers. "Capturing current thinking on content marketing and thought leadership," a survey-driven white paper from Euromoney Institutional Investor Thought Leadership, suggests that investment in content marketing could triple in the next few years as more and more B2B marketers adopt it as the main ingredient in their marketing mix.
The main driver behind this trend appears to be a shift in the channels through which target audiences are increasingly consuming information and making purchasing decisions. Social media, for example, is cited as a major delivery channel even for B2B companies. Equally importantly, thought leadership is seen by B2B marketers as a vital component in increasing brand awareness, changing audience perception and, of course, generating new sales leads.
While adoption of thought leadership through content marketing continues to rise, there are a number of challenges that marketers face in making it work. Many survey respondents cited the difficulty in distinguishing their brand through lack of forward-looking and engaging content. Others appear to struggle to connect with their intended audience even when they have great content.
Commenting on the research, Guy Dunn, CEO of Euromoney Institutional Investor Thought Leadership, said, "Our research confirms that content marketing is the principal tool for B2B marketers and will only grow in importance in coming years. But, as more organisations adopt a thought leadership approach, it is going to be increasingly difficult to stand out from the crowd. Marketers will need more compelling content, greater access to high-level audiences and more innovative means of delivery to achieve success."
Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That's 1,168 hours or 49 days over the course of a year.
But most marketers report that sales rejects 80% of marketing-generated leads
New Analysis on Skills Needed Shows 71% of In-Demand Skills Are Required Across 2+ Job Categories
The Internet of Things (IoT) is a sub-sector of the higher-level concept of the Internet of Everything (IoE) which connects people, processes, data and things, with the aim of bringing maximum value to the global economy. Technologies that have made IoE a reality include short range communications, embedded intelligence, cloud computing, next-generation networks, sensor technology, Big Data, and data analytics.
The Internet of Things (IoT) is expected to continue its transformative potential across industries in the foreseeable future. This momentum is expected to continue in 2016, with services expected to lead spending in the IoT space. Frost & Sullivan estimates the IoT market to be valued at US$24.2 billion in 2015 and will reach US$79.3 billion in 2020 with a CAGR of 26.8% from 2015 to 2020, with services accounting for nearly three quarters of the market in 2020.
U.S. retailers only answer 20% of questions sent through Twitter finds Eptica study
New research from Columbia Business School and Aimia shines light on how marketers should invest in building brand value before soliciting data
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