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New Econsultancy and Adobe Study Reveals Extent of Mobile-First Business Transformation in Asia Pacific

38% of respondents in Asia Pacific said they have a defined mobile strategy that goes out at least 12 months - a higher percentage than in either Europe (34%) or North America (31%). Furthermore, 33% of APAC respondents agreed that mobile activities are central to their overall business and how they engage with customers. This compares to 32% of respondents in North America and 26% in Europe, reflecting how the mobile-first business transformation is being led by Asia Pacific.


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