Canon Middle East has a 192 square meter stand in SGI which is bigger than last year. The reason for a bigger stand is obvious. Following the full integration between Océ and Canon on September now Canon Middle East has a wide range of products and solution to display in one stand and under Canon brand. The company will put on display a string of products and solutions including the all newPlotwave 360, Arizona 460 flatbed press and full range of LFP products.
The Plotwave 360 is a black & white large format printer, copier and scanner with multi-touch Gestures Touchscreen and Cloud Integration. This is the first time we are launching this product in the Middle East. However our major focus this year is to show our applications and tools that offer our customers, value proposition and a better return on investment. These tools include Business Innovation Scan and Essential Business Builder and others.
The company will also highlight workflow for photo book printing which includes image capture, printing and finishing. Other applications for map printing, design and so on will be promoted by Canon's staff at the show. Canon will also launch channel partner program parallel to the event.
Now that integration between Canon and Océ in Middle East and Africa is complete, partners which were representing Océ will be working with Canon Middle East. Canon has already started to integrate Océ technology into Canon products. Some of Canon professional print products are now using Océ's PRISMAsync controller. This workflow has not been introduced in the region. But eventually PRISMAsync will be launched and integrated into Canon products in the region.