The New York Times today launched on Google Play Newsstand, Google's news reader app for Android phones and tablets offering newspapers, magazines, blogs and other sites. Users of Newsstand will have access to the latest news and award-winning journalism of The New York Times, designed and formatted for optimal reading on Android tablets and phones.
The Times on Google Play Newsstand is an extension of the NYT Everywhere strategy, which is designed to expand The Times's reach to users on third-party platforms. The launch also demonstrates The Times's commitment to Android, where users can already access Times content via its Android app, Flipboard for Android and the web.
Following authentication within Newsstand, Times subscribers will have full access to content including full articles, videos, photo slideshows and blogs.
To mark the launch, The Times is raising the article limit for non-subscribers using Newsstand to 15 articles a day from Nov. 20 to Jan. 5. Like with other mobile applications, non-subscribers will have access to up to three articles each day after Jan. 5.
The Times is offering a special monthly rate of $15 for a subscription to NYTimes on Newsstand, which includes access on phone and tablet devices. A free 30-day introductory period is included in the subscription price.
"With the launch of Google Play Newsstand, we are able to expand our NYT Everywhere strategy even further and reach readers where they want to access our premium digital content," said Denise Warren, executive vice president, digital products and services, The New York Times. "By raising the article limit through the holidays, Newsstand users who may not yet be Times subscribers will get a significant sense of the depth and authority of the news, opinion and multimedia offerings available on NYTimes.com.