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People Want it All – Convenience and Privacy

By Andy Marken

Our kids love the fact that they have a couple of thousand Likes and Followers.

Our daughter is excited when she receives coupons and exclusive offers (especially when she's in the store) and when concert hints pop up on her iPhone.

But if you tell her that companies and retailers are tracking her search, site visits and other activities, she's furious.


Showrooming is an Opportunity Retailers Shouldn't Refuse

By Andy Marken

Empowered Consumer – Mobile and web technologies haven't put today's retailers in a position they can't refuse but have helped give consumers complete information about products, services and outlets. A more enlightened consumer should help produce a happier customer and better relationship for all parties.

Stop me if you heard this one – "A gal (or guy) comes into the store with her (or his) iPhone (or iPad) ..."

So??

Now that "everyone" is mobile/web-enabled, we call it showrooming – visiting a store, checking out a product, leaving and buying somewhere else.


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