By Andy Marken
We're quite certain John Wanamaker – who some consider the father of marketing – would be amazed if he saw the potential and the chaos of social media today.
He'd be amazed at the potential because he would see the fantastic benefits of reaching very specific customers any time, any place.
He'd also be amazed at the chaos and waste that's taking place in so many companies as departments shove, push, jump and holler to lay claim to this brave new frontier.