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Social Media Programs Are Too Important for One Department

By Andy Marken

We're quite certain John Wanamaker – who some consider the father of marketing – would be amazed if he saw the potential and the chaos of social media today.

He'd be amazed at the potential because he would see the fantastic benefits of reaching very specific customers any time, any place.

He'd also be amazed at the chaos and waste that's taking place in so many companies as departments shove, push, jump and holler to lay claim to this brave new frontier.


Replacing Cash Will Be Slow, Painful, Inevitable

By Andy Marken

Eons ago, the wife and I were in Carmel and found a metal sculpture of Don Quixote we really wanted, but we didn't have the cash with us and she hadn't replaced the checks.

The shop owner reached in a drawer and brought out a counter check – fill in the bank name, the amount, sign it.

That was it...done.

In Today's Constantly Connected World, Parents Need to Keep Up

By Andy Marken

Looking back on growing up in prehistoric times – pre-DVR, dial-up internet – life was easy for a kid.

You talked to other kids, had your cliques, had the toughs and the underdogs.

Someone always made fun of someone else; and if you were new, you were automatically an "outsider."

It passed, you lived with it, you outgrew it.

Well, it wasn't quite as bad as Allison Reynolds said, "When you grow up, your heart dies."

The Changing Mix of Business Leadership

By Andy Marken

A year ago, we were late in leaving for the office and noticed a lot of fathers were escorting their kids to the grade school.

Last week, it seemed as though the numbers hadn't changed much.

With the business community being cautiously optimistic, it made us wonder if we'll ever get back to the point where mom stays home handling the myriad of family/household activities and dad returns to the grind.

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