Industry initiative of the Fachverband Medienproduktioner to combine expertise
Neschen AG will be represented as a member of the industry initiative "go visual" for the first time at Viscom 2014 in Frankfurt. The Bückeburg company is exhibiting together with other members at booth H55 "go visual" in hall 3.0. The initiative was launched by the Fachverband Medienproduktioner (f:mp.).
The initative "go visual" is intended by f:mp to combine industry knowledge, identify future-oriented trends and open up new potential. It will promote and spread expertise about the technologies in visual communication. The aim is to provide communication experts, marketing departments and media producers, among others, with more transparency in regard to the methods of visual communication, respectively combinations for a meaningful media and communication mix. Suppliers and providers of technologies and services related to visual communications as associated members of the initiative are better positioned to inform jointly about possibilities for the design of advertising separately from traditional media such as print products, TV, cinema, radio or digital.
It focuses on ambient advertising, signage applications, PoS communication and other outdoor advertising. Modes of action, uses and possibilities of new technologies for the media and communication mix are made accessible to the target groups via seminars, case studies and trade information. This is realised under the leadership of an independent advisory board consisting of representatives from all important key areas in the value chain. The latter includes advertising agencies, print service providers, print media and print system manufacturers, wholesalers, digital printing specialists and media.
"Neschen itself has decided for cooperation with the industry initiave "go visual" because we expect to achieve synergy effects by the partnership networks. At the same time it offers us a good opportunity to approach and deepen the knowledge of potential customers in regard to the possibilities offered by print, advertising or event design. Our product portfolio is especially suited for a multitude of situations. "go visual" enables us to widen our scope and have our products more widely known. Media producers as well as communication and advertising experts can thus experience via "go visual" how to apply and use Neschen products together with other technologies within their media strategies", explains Lars Woltermann, Head of Corporate Marketing from Neschen AG.
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