3M Optical Film Solutions Deliver Consumer-Desired Mobile Device Attributes
3M Display Materials and Systems Division's latest consumer research identified consumer preferences for display quality in emerging markets of Brazil and India. Specifically, battery life was identified as the most important feature when purchasing a smartphone when they were asked without a budget in mind. 3M film solutions can improve battery life and other performance attributes that have been identified as important to consumers in mobile devices.
"By learning more about consumers' electronic device feature preferences, as well as discovering their mobile device attitudes and buying behaviors, we have a better understanding of the tradeoffs consumers make under budget constraints. 3M creates display technology solutions that enable manufacturer design flexibility and provides quantifiable insights on global consumers to help brands maximize global expansion opportunities," explained Tessa Riddle, 3M Marketing Manager.
Researchers sought out to understand which smartphone and tablet attributes are most important to consumers when making purchasing decisions. The global smartphone market is estimated to reach 2.1 billion units shipped by 2019. 3M wants to collaborate with its customers to drive mutual growth.
Riddle added, "The mobile consumer research results convey that consumers desire the performance benefits of 3M solutions such as enhanced brightness, power efficiency, thinness and durability of LCDs.
The 3M Mobile Consumer Research was conducted with a combination of online and central location (CLT) methodology of about 800 consumers in Brazil and India using Adaptive Choice-Based Conjoint Design. 3M customers identified emerging markets of interest in India and Brazil for 2014 primary market research (Q3 2014 & Q1 2015).
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