Positive signs for Guandong at FESPA: lots of visitor traffic to the stand, looking at the high potential for use and the innovative performance of the materials made by Guandong. The visual communication solutions on show met with great success and the atmosphere for those in the digital printing industry was one of new optimism.
"We found a change in the mindset of stakeholders, a new approach in their way of communicating, of doing business," said Edoardo Elmi, CEO of Guandong. "In fact, they have learned to leave their workshops and to start sourcing dedicated products that will give them a better way to interact with their potential customers/users. This means they are far more attentive to solid solutions that fit the needs of their market. It's a giant step forward."
For more than two years Guandong, visual communication trendsetter, has understood this change and has been investing in the development of solutions in this direction: increasing its share in the digital market. The results of this strategy include cutting-edge new product lines, among which the brand new NANO-TACK technology, previewed at FESPA: the innovative answer for revolutionising the Window Deco Spot environment, adding to its potential uses. NANO-TACK, the star of the show can be quickly applied to any smooth surface, without adhesives and without air bubbles; it is washable and can be removed and replaced an infinite number of times. NANO-TACK comes in polyester and PP, in clear and white versions. At the core of this technology is the surface treatment of the material: a special process (NANO-technology) uses a specific atomised gel, to create an initial film consisting of 7,000-8,000 suction cups per cm". These microcapsules guarantee perfect grip to the support surface using a mechanical action instead of a chemical process.
"FESPA has always been the undisputed stage for launching our new products, and this year we had an even bigger display space for live and interactive demonstrations. NANO-TACK has received an enthusiastic welcome, as it is the first truly revolutionary solution for Window Deco Spots and store decoration. This product's extreme versatility means store staff can position messages as and when needed, without using an outside installer or decorator," says Fabio Elmi, Marketing Director at Guandong. "This trade show has also been a driving force for progress in important partnerships with international distributors who will extend our company's network. After Italy and much of Europe, our next challenge is to further extend Guandong's range of action."