The new packaging will be made from renewable materials
Surya Brasil, a leading brand of natural, vegan and organic cosmetics, is launching four new products in its line Sapien Women. With the concept "Detox your Beauty," the line offers more sustainable products and uses packaging made from Braskem's Green Plastic, whose advantage is that it helps reduce greenhouse gas emissions. Green plastic is made from ethylene derived from sugarcane ethanol and captures carbon dioxide during its production process. To help consumers recognize the green plastic, Braskem created the "I'm greenTM" seal, which guarantees the renewable origin of the packaging.
The Sapien Women product line was developed for daily use and includes shampoo, conditioner, leave-in combing cream and split end repair cream, all of which feature fragrances made from natural coconut and mango extracts. In addition to the new products, the Sapien Men line already uses the renewable material. The packaging was produced in partnership with C-Pack, the leading manufacturer of flexible plastic tubes in Latin America, and will be marketed in South and North America, Europe, Asia and Africa.
"Natural vegan and organic cosmetics have a deep moisturizing effect on the hair and skin and provide real and long-lasting results. It's still an unprecedented alternative in Brazil and is ideal for women who are conscious of their beauty and well-being as well as of environmental conservation," explained Clélia Angelon, director and founder of Surya Brasil.
To Braskem, the new products are aligned with the company's values of innovating and better serving people. "Using green plastic offers consumers a sustainable packaging alternative. The expansion of the partnership with Surya underscores the company's concern with offering solutions to its clients," said Alexandre Elias, director of Renewable Chemicals at Braskem.