The Bramwell Label Company is a successful producer of wet glue paper labels in the UK and has been printing labels in Trafford Park for 20 years. The company produces over 80 million labels every month for leading food and drink manufacturers and prides itself on delivering a high-quality end-to-end service.
Despite this successful business model, an increasing demand for self-adhesive labels and plastic sleeves has meant that the company faced some challenges over the last few years.
"We were seeing a steady decline in the wet glue label market. This was having a significant impact on our business, despite our efforts to remain competitive," said Peter Bramwell, Sales Manager, The Bramwell Label Company. "We determined that introducing digital printing services could give us the edge we needed and decided to explore the viability of adding digital to our offering. As soon as we started looking into the market we recognised the scope of opportunities and realised that it could help us win back the business we had lost in previous years."
Bramwell Label Company began researching and testing the latest digital presses from all the leading manufacturers.
"We wanted a press which could handle everything from very low micron, unsupported film for our short-run, reel-fed bottling customers, to heavier self-adhesive papers for wine and spirit customers," continued Bramwell. "HP was the only company which could provide this level of support and offer the high standard of print quality we required. It was a no brainer for us! HP was the way forward and the manufacturer we were happy to build a business relationship with."
The HP Indigo WS6600 Digital Press was installed in November 2014, alongside an A B Graphic Digicon Series 2 machine. A seven-colour narrow web digital press, it is the most flexible, productive digital press in the label market today.
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