Advertising agencies now have the flexibility to create, manage, monitor and optimize campaigns any time from anywhere.
Yashi, an industry leader in location focused online video advertising technology, today announced the release of the company's new Self-Serve Platform, an achievement in the digital ad sales space. The Self-Serve Platform provides an easy-to-use interface where advertisers and agencies can create, manage, monitor and optimize their campaigns from anywhere at any time. The Self-Serve Platform makes it simple for agencies to log on and take advantage of advanced programmatic targeting capabilities on their own. Self-Serve customers will still enjoy access to all of Yashi's existing features, including inventory of over 40 billion ad opportunities per month.
Yashi's platform is integrated with all major video ad exchanges, which provides a tremendous reach in opportunities for impressions. Advertisers can choose to serve their ads to specific users, using third-party demographic and behavioral data as well as census data to drill down to a granular level, targeting consumers precisely on the basis of age, gender, salary, family size, vacation preferences, viewing habits and much more. Yashi's location-focused Self-Serve Platform also lets users target geographically, down to precise latitude and longitude.
"Yashi has always offered its clients complete transparency and a wide range of capabilities in creating and optimizing their video ad campaigns," said Larry Nolan, Yashi's CTO. "With the addition of our Self-Serve Platform, users can eliminate the middle man and create their own campaigns to fit their needs and budget in the fastest, most cost-efficient way possible. The Self-Serve Platform gives small to midsized agencies powerful new tools and programmatic targeting capabilities."
The platform's dashboard also provides advertisers with deep analytics of their current campaigns and statistics. Heat maps, ICV maps and performance charts provide detailed reporting based on customizable time periods. These features give Self-Serve Platform customers the ability to gauge their campaigns' success and adjust tactics accordingly to optimize results.
"After researching most self-service video pre-roll platforms, we choose Yashi," said Brad Prentice, CEO of Marketing Management, Inc. "Yashi's UI is organized for quick and easy campaign deployment. They have a huge reach with an ever expanding exchange line-up, incredible data segments from top DMPs and outstanding customer service."
Yashi's breakthrough Self-Serve Platform is available now to help small to midsized agencies compete and win.
www.yashi.com
