Reflect, the premier digital technologies provider for creating seamless in-store customer experiences, will be exhibiting at this year's Shopper Marketing Expo in Chicago to showcase the latest in-store digital signage and interactive applications technologies for consumer brands and retailers.
ReflectView was introduced to the market in 2005 and has since been employed by more than 25 major brands, retail chains and businesses, and its digital media network has been used to manage more than 300,000 screens throughout the United States and Canada. During the show, Reflect (booth #731) will be highlighting its ViewPoint solutions, which harness the power of the ReflectView software and best in class hardware and partner offerings to deliver a strategic, scalable, end-to-end solution for out-of-home media networks.
Consumer brands are capitalizing on shifts in shopper behavior, both online and with mobile devices and apps, and are using digital channels as outlets for reaching customers quickly and conveniently. ReflectView Solutions help brands and retailers bring the work done with mobile, e-commerce, and social networking into the real world, the physical space of the store.
"Consumer brands often face the challenge of collaborating with retailers to adequately promote their products. With the proven results seen through digital media in-store, up to a 60% sales lift on promoted products, consumer brands and retailers are teaming up and taking advantage of digital media to create solutions that benefit both the brand and retailer," said Bill Warren, CEO of Reflect.
Visitors to the Reflect booth #731 can learn more about ReflectView and how its ViewPoint configurations provide consumer brands and retailers the power to drive brand experiences and customer engagement.
-- Brand Management: ReflectView was developed with brand guidelines and
management in mind. Reflect has proven success with leading brands and
retailers built around the exclusive ReflectView platform for in-store
digital signage networks. With the reliability of ReflectView, billions
of consumers, in thousands of retail stores, are engaged with targeted
timely messaging. The ReflectView software platform allows clients to
control thousands of displays instantly from a centralized scalable
system.
-- Message Consistency & Targeting: ReflectView provides flexibility
without complexity. Clients can deliver messages and promotions based
on geographic regions or store-type variances, providing unlimited
market segmentation and control, and best of all, increased variations
in programming does not require increased costs to execute the
variations. Plus, the system requires little oversight, has minimal
impact on daily operations, and can be integrated with web, social or
mobile strategies to create a connected omni-channel experience.
-- Story Selling: In-store digital is a captivating medium for
storytelling and lifestyle branding. Emotional engagement and
connection with customers is required, and in-store digital delivers on
that better than any other medium. ReflectView provides on the spot
"story selling" that creates a connection and a more engaging
multi-channel experience for consumers.
-- Drive Incremental Revenue: In-store digital media has the ability to
drive incremental retail revenues and margins. Promoting products
through in-store digital is an attractive sales and margin booster
relative to discounts and markdowns. It can be very effective to help
deplete inventory levels of seasonal or trendy items that need to move
quickly. Implementing an in-store digital program is also an efficient
way to manage current brand assets, utilizing and optimizing the
visibility of existing digital and hard-copy assets for in-store digital
content.
Recognized as the only rich media solutions provider to offer true mass scalability for deployments, ReflectView powers location based media ranging from digital signage for merchandising to interactive applications, and is the most robust solution on the market for businesses seeking to maximize their customers' in-store experience digitally. With its comprehensive in-store rich media solutions, Reflect enables clients to ensure in-store displays are strategic, informative and visually compelling, resulting in maximum brand compliance and customer engagement.
