November 4th saw the Digital Place Based Advertising Association (DPAA) — a not-for-profit trade organisation that exists to drive growth in the US out of home industry — host its annual Video Everywhere Summit, and Grand Visual played a supporting role.

Grand Visual New York, which opened its doors earlier this year, can announce that its Digital Out of Home campaign management dashboard, OpenLoop, is now interconnected with media owners accounting for around 80% of the DOOH inventory in the United States. Those media companies include; Adspace Networks, Inc., Branded Cities, Captivate Network, Outfront Media (formerly CBS Outdoor), Cemusa, Clear Channel Outdoor, Clear Channel Spectacolor, EYE Corp Media, Gas Station TV, Lamar Advertising, Titan and Zoom.

Games developer Ubisoft has launched a dynamic digital out of home campaign to promote its new Xbox One fitness game "Shape Up". The campaign, conceived by Ubisoft and Villain & Co, uses a mix of dynamic and linear content, and is running for 2 weeks from the 15th December on London bus and Underground sites.

A NEW MONTHLY THOUGHT PIECE FROM OUR CHIEF OPERATING OFFICER, BEN PUTLAND, IN OUR NEW YORK OFFICE.
I've been in New York for ten months now and visit Times Square every few weeks to see what's running on the hundreds of screens, in one of the only places in the world people come to photograph ads. I'm always looking for something that cuts through the visual clutter and engages people. Given the cost of advertising on these screens, it's really important that the creative engages the consumer in some way and the brand gets maximum value from their media spend. Getting engagement right is a bigger challenge than you might think, and the Revlon campaign is one that really stands out from the crowd...

The return of murderous employees Nick Hendricks, Dale Arbus, and Kurt Buckman to cinemas in the Warner Bros. distributed comedy "Horrible Bosses 2" was heralded by a multi-territory digital out of home campaign.

This January, Nest, Talon & MGOMD launched a dynamic campaign to promote Nest's new 'Learning Thermostat' which enables you to 'warm up your home, before you get home.'

Along with McCann Birmingham and Rapport, Grand Visual helped Vaillant to spread warmth and bring joy to Blue Monday with a smile-activated vending machine.

Last weekend, Age UK launched the #NotByMySelfie campaign, part of their 'No one should have no one' messaging which is aimed at raising awareness around social isolation of the elderly. The campaign was brought to life on Digital Out of Home screens in major centres across the UK.

THE LATEST THOUGHT PIECE FROM OUR CHIEF OPERATING OFFICER, BEN PUTLAND, IN OUR NEW YORK OFFICE.
A few weeks ago I swapped the freezing temperatures of New York to bask in the warmth of LA. Whilst I was there I had a guided tour of the digital installation inside the Thomas Bradley terminal at LAX courtesy of our friends at JCDecaux.

Inkron Oy, a leading manufacturer of advanced materials for the lighting, LED, display, optical, semiconductor and printed electronics industries, emerged from stealth today to introduce two flagship product series for next generation LED applications in solid state lighting, display and mobile devices: the Inkron Die Attach (IDA) and Inkron LED Encapsulation (ILE) product series. Based on novel nanomaterials and siloxane polymer chemistries, Inkron's core technology platform enables new categories of LEDs with increased efficiency and reliability at lower cost. Inkron is currently in product qualification with development partners and customers inAsia, Europe and U.S. Please visit us inLas Vegas at Strategies in Light 2015 conference at booth #436.

Today Mobile Viewpoint, market leader in wireless 3G/4G communications, announced the introduction of a ruggedized 'R-edition' of their WMT Agile 2.0 HD video transmission backpack. This Agile 2.0 R is following client demands for smaller, lighter encoders built for harsh environments. The system is small enough to fit between camera body and battery pack, or can be carried in a small backpack. Its aluminum design makes it extremely sturdy and will survive drops of more than 2 meters without problems. All this while still offering up to 8 4G modems, HD-SDI/ CVBS/HDMI input, a LAN connection, satellite/KA-sat/BGAN support and 32GB of removable storage for recording video locally, ready for editing.

Immersive, interactive features aim to set new standard for sports and entertainment venues

IBM (NYSE: IBM ) and AMB Sports & Entertainment (AMBSE) today announced a strategic partnership to develop a game-changing fan experience at the state-of-the-art new Atlanta stadium set to open in 2017.