GoDataSolution.com Adds List Rental Services to Suite of Web-Based Tools
Bell and Howell today announced that through an agreement with Experian, it has expanded its Go Data™ solution, a 100-percent self-service data-quality and list-enhancement tool, to include marketing list rental. This update gives companies 24x7 access to lists of consumer and business customers compiled by Experian and integrated into Go Data's intuitive interface.
"Extending the capabilities of Go Data from a tool to cleanse and enhance existing contact lists to include acquiring new targets was a natural fit," said Steve Lopez, Vice President and General Manager for Bell and Howell's Data Marketing Services division. "By choosing Experian for this service, our DMS division will now offer to our approximately 2,500 clients the ability to access excellent data and related data-quality solutions in real time from a single Web-based access point. This will help them improve the ROI for any multi-channel marketing campaign they may be developing."
Customers will find four different U.S. contact databases from Experian integrated into Go Data. This includes ConsumerView, covering approximately 300 million consumers in 120 million households, and the Business Database, with over 14 million active businesses and nearly 200,000 additions each month. New Mover and New Homeowner Databases are also available from Experian in Go Data, providing additional capabilities to reach out to these key purchasing groups.
Go Data was launched in 2013 and provides 100-percent cloud-based data quality and list enhancement using an intuitive Web-based interface that lets users submit jobs in just a few minutes. It includes 24x7 access to Bell and Howell's Data Marketing Services offerings including NCOALink®, DSF2®, DPV®, Proprietary Change of Address, Email Verification and Hygiene, Rooftop-Level Geocoding, and List Suppression.
Adding list-rental capability into this model was the next logical evolution in continuing to provide self-service access to empower more effective communication for businesses of any size. The easy-to-use point-and-click interface allows users to quickly select from as many as 1,000 attributes per record. The ability to filter key consumer data including demographic, behavioral, census, life-event and realty/housing-situation information means highly specific, targeted lists are only a few clicks away.
