Colter & Peterson introduces no-frills Dealermart
With over 45 years of skin in the game, Bruce Peterson has experienced much success in the industry. As President & CEO of Colter & Peterson and an APTech board member, growing business for North America’s largest independent distributor of industrial paper and paper handling equipment requires tackling new challenges. His latest endeavor is Dealermart, a bold online experiment for shop owners and dealers looking to purchase or sell finishing equipment with minimal conditions.
Dealermart follows on the heels of another new service Peterson introduced last month. CutterMart provides reconditioned or certified used paper cutters and offers customers protection with user-friendly warranties. Dealermart is different, whereas it offers a wide selection of used machines at reasonable prices, but all will be sold without warranties.
“Dealermart is without a doubt our version of eBay,” he said. “Everyone has a price they are willing to pay and Dealermart gives them an opportunity to buy a machine inexpensively, with no frills or warranties.”
A niche situation for specific buyers
Peterson explained the concept is being tried due to market demand. Dealermart lists paper cutters and equipment that is intended for dealer resale and/or bulk dealer purchases at discounted prices.