According to fabric label manufacturer Hi-Tech Printing & Labeling Inc., the labels on clothing drive sales similar to food packaging in a grocery store.
According to "The Evolution of Brand Preferences", a study published in the American Economic Review, a majority of grocery store customers who buy a more expensive brand name item can't tell the difference between that item and the store brand equivalent in a blind test. This study confirmed what marketing executives and product design teams have long known – packaging and branding can have a huge influence on a consumer's decision to buy a product. It also reveals that companies have the luxury of charging more for their product if the package or label can convince costumers of that product's uniqueness. Hi-Tech Printing & Labeling Inc., a company that's specialized in label printing in Los Angeles for nearly 25 years, points out that, just like food packaging, clothing and fabric labels can have an immense influence on whether a customer picks an item off the shelf.
Unlike food products, most clothing is not sold in packaging. Rather, brands must distinguish their items through a combination of printed clothing labels and paper hang tags. When people are walking the aisles of an outlet mall or department store, an attractive, eye-catching hang tag can make a customer stop and pick that item off the shelf for further inspection. Usually, when customers like the overall look of an item of clothing after initially inspecting it, they'll then look at the tag on the inside collar to see if it is the right size. This presents the clothing designer another opportunity to impress the customer with an eye-catching, unique collar tag to signify individuality and quality.
In addition to labels for clothing, High-Tech Printing and Labeling also tackles a wide variety of fabric labels including labels for unique lines of cloth and canvas items. They also provide hang tags for hats, blankets, and a variety of other products not traditionally sold in packages. These hang-tags are often the only thing that companies rely on to make their product stand out to consumers when placed in a sea of items on a shelf.
Hi-Tech Printing and Labeling has been printing these high quality labels to give companies an individual flair for years. They specialize in a variety of different styles and techniques including woven, printed, and heat-transfer labels to cater to every possible fabric label need. By giving their customers the ability to design a label in up to 8 different colors, Hi-Tech Printing and Labeling can make a nearly unlimited combination of colors, designs, and styles. If your company is looking for something to make your non-packaged product stand out in the eyes of customers, don't hesitate to send your label design to Hi-Tech Printing and Labeling Inc. today.
www.fabriclabels.com