New product allows designs, logos and text to be applied to horses for decoration and marketing
An innovative and creative company has developed a patent-pending product which can decorate horses with temporary glitter designs. This new product solves the problems associated with the application of traditional quartermarking and paint and gel products, allowing both children and adults to apply stylish designs and colours quickly and easily.
Until now, traditional quartermarking has taken time and been very limited with the designs available. More recent developments in paint and gel products have increased creativity, but often with disappointing results as they are unable to give a crisp and detailed finish and can appear as a thick crust. Glamourati has developed a new quartermarking process which allows intricate designs, logos and text to be easily applied to horses using a specially formulated adhesive, glitter and stencil. The unique and patent-pending method of application means that no artistic skill is required and all manner of designs can easily be applied to short-haired or clipped horses and last up to 2 weeks.
Glamourati's 'glitter tattoos for horses' were launched in July after months of careful research, development, testing and positive feedback. The product made its debut appearance at the ESUK Grassroots unaffiliated championships at Arena UK, where horses and their riders headed into the ring to sparkle in front of the Horse & Country TV cameras.
In the few weeks since then, countless Glamourati tattoos have been seen at various shows around the country. A riding school decorated their team of 8 horses with sparkling tigers for the Pony Club Musical Ride Championships (they came 3rd!) and the Junior BS England South Team won gold at Netley Hall with the help of their glittering England flag tattoos!
Glamourati's founder, Sally Rees, says "As well as this being a fun and decorative product, we can convert most logos and team names into the special adhesive stencils we use, allowing quartermarking to effectively become 'quartermarketing'. Combined with the hundreds of stunning glitter and colour powders we have, it really does make a serious and professional impression, especially when the sun shines!"
Karen Law, Britain's first blind showjumper, used a Glamourati glitter tattoo to display her sponsor's logo on her horse, Pearl for her demonstration at Arena UK with the assistance of lead rider Jo Callwood, whose horse was sporting the ESUK logo. "This could be groundbreaking for sports like racing," said Lizzie Greenwood-Hughes, Horse & Country TV reporter, when she saw the application.
Glitter quartermarking kits and accessories are available for home application along with an ever-increasing selection of stencil designs. Custom designs and logos are available to order.
www.glamouratiuk.com