The Opportunity
Bryn & Danes operates independently-owned healthy fast food restaurants that compete in a crowded local dining scene. Growing steadily over the last few years, the restaurant has turned to FASTSIGNS® for unique signage to set their brand apart. With a second location already open and a third under construction, Bryn & Danes continues to expand their business.
The Challenge
Meeting with FASTSIGNS to discuss their challenges, the owner of Bryn & Danes wanted to update their marketing and keep up with a flurry of menu changes. The FASTSIGNS team had already created eye-catching interior signs and décor and informative digital menu boards when Bryn & Danes requested even more flexible solutions. The restaurant owner wanted to get their brand into the hands of the community and establish a regional presence.
The Solution
FASTSIGNS consulted with Bryn & Danes on providing catering and food trucks to take the restaurant brand on the road for local and regional events. According to FASTSIGNS' Clint Ehlers, the scope of the project was huge – literally.
"We often step outside our normal business to deliver unparalleled customer service for our FASTSIGNS customers - i.e., finding and brokering the purchase of two catering trucks," Ehlers remarked. "Our team wrapped the 26' long catering trucks with 3M IJ180 graphic film and outfitted them with digital displays and stereo systems."
The catering trucks express Bryn & Danes brand personality with their healthy slogan, "Join the Fast Food Revolution" and a larger than life cartoon created by a Japanese animator. Designed to generate brand awareness, the food truck wraps establish the restaurant name in the community and represent Bryn & Danes during special events and lunch deliveries.
Inside each cafe, FASTSIGNS placed 46" ViewSonic digital kiosks with promotional content to advertise Happy Hour and other special events.
Prior to the grand opening of the newest location, content on the digital kiosk informed customers in the cafe with the slogan, "We're Growing. You're Slimming." Ehlers noted that the digital kiosks solve the need for updates and announcements.
"FASTSIGNS installed another digital kiosk to roll out Bryn & Danes' new breakfast menu along with messages promoting a second location and the construction of the third location," he explained.
In addition to digital signage, FASTSIGNS created simple, cost-effective interior décor solutions such as framed artwork and point of purchase signs. Running with the café theme in interior décor and graphics, the signage touts the benefits of healthy fast food, daily specials and branded merchandise. The FASTSIGNS team provided a simple solution for décor signs using painted lettering on wood that portrays a fresh, contemporary look.
The Result
"Bryn & Danes just thought of FASTSIGNS for banners," Ehlers said. "The more we talked about becoming a marketing partner and offering strategic resources, the more projects we find to expand their business."
FASTSIGNS continues to work with the restaurant and plans innovative signage executions including a full digital wall for menu boards in the newest location. It's exciting to watch Bryn and Danes outpace the competition in brand awareness and hit record sales each month.
*FASTSIGNS® of Willow Grove, Pennsylvania is owned by Clint Ehlers.