The Kennedy Group and Hilex Poly Partner to Introduce ChatterAds, a New Marketing Platform for Plastic Bags

ChatterAds is a removable, portable message delivery system that secures to plastic bags in retail, grocery, hardware, mass merchant, QSR and convenience stores

The Kennedy Group, a leader in providing market-tested and innovative solutions to help customers package, promote, identify and track their products, has partnered with Hilex Poly, an industry leading manufacturer of plastic bag and film products, to introduce ChatterAds™ – a removable, portable message delivery system that secures to plastic bags in retail, grocery, hardware, mass merchant, QSR and convenience stores.

ChatterAds™ is a unique and powerful marketing platform. It is an in-hand billboard that turns everyday plastic bags into an opportunity – guaranteed to be in consumers' hands every day, providing 100% visibility.

With consumers facing today's media overload, traditional message options can be easily overlooked. ChatterAds™ ensures messages reach consumers, whether the goal is immediate coupon redemption, driving customers to other departments within the store, visiting the store's website, or return trips to the store. Wherever plastic bags are used, ChatterAds™ makes a difference because it delivers one message on every bag and that message won't get lost in the clutter surrounding everyday coupon placement.

ChatterAds™ is a great solution across multiple markets, including grocery, mass merchant, big box, QSR and convenience stores. ChatterAds™ is ideal for:

Retailer and vendor product promotion
Third-party advertising partnerships
Brand advertising
Retailer-specific coupons
Store openings
Private Label
Drive Through Windows

"ChatterAds™ is a great tool for both retailers and advertisers," explained Patrick Kennedy, VP Sales and Marketing for The Kennedy Group. "They can work together to drive traffic, increase sales, and enhance visibility for both parties."

www.chatterads.com