Sonoco (NYSE: SON), one of the largest diversified global packaging companies, announced that its display and packaging services business won six awards at the Point of Purchase Advertising International (POPAI) 56th annual Outstanding Merchandising Achievement (OMA) competition.
POPAI's annual OMA competition recognizes the most innovative and effective retail promotions. Approximately 460 entrants from more than 75 companies were adjudicated in 27 industry categories during this year's competition, held during GlobalShop 2014 in Las Vegas.
Entries were judged on innovation, interactivity, design and the proven ability to lift sales.
Sonoco won six OMA awards, including:
Gold award, temporary division, drug store retailer category - InComm's Holiday Tree Gift Cards display for Rite Aid
Gold award, semi-permanent division, hair care and skin care category - Unilever's Vaseline® Spray & Go® Moisturizer launch campaign displays
Silver award, semi-permanent division, supermarket-retailer category - Unilever's Vaseline® Spray & Go® Moisturizer launch campaign semi-permanent floorstand
Silver award, temporary division, snack product category- Mondelez International's Trident® and Stride®/Dentyne® floor bin displays
Budget award*, temporary division, snack product category- Mondelez International's Trident® and Stride®/Dentyne® floor bin displays
Bronze award, permanent division, hair care and skin care category - Unilever's TONI&GUY® HAIR MEET WARDROBE launch displays
"We are extremely proud of our retail merchandising team, who were again recognized for their outstanding work with customers to provide innovative, customized marketing solutions," said Jeff Tomaszewski, division vice president and general manager, Sonoco Display and Packaging.
*The budget award recognizes entries that had great impact while being budget-conscious. To be eligible for the Budget Award, entries achieved Gold, Silver, or Bronze Awards, and cost under $25 for temporary; under $50 for semi-permanent; and under $100 for permanent
