Syntasa, the industry's leading Marketing Analytics-as-a-Service (MAaaS) provider announced the delivery of its first solution for Content Personalization. With this first MAaaS application, SYNTASA offers deep insight into the online retail-marketing sector, driving content personalization and more effective campaign management.
Utilizing open source technology based on the Hadoop Data Platform, SYNTASA is able to immediately scale Big Data Analytics for real-time ingestion, algorithm execution and output to dramatically change the speed and understanding of the business decision process. Initial analysis of customer data utilized in the development of more granular segmentation leads to personalized content and campaigns. This has demonstrated to SYNTASA clients the power and speed of the offering, driving consumer Awareness, Acquisition and Retention.
"Our solution provides a scalable platform able to aggregate and integrate data from social media, machine and sensor activity, browser behavior, geo-location and mobile device activity, IP addresses, purchasing history, weather patterns and trends, census information and many others," said Jay Marwaha, President and CEO of SYNTASA. "Utilizing these additional data sources for deeper customer attribution and segmentation is what builds the foundation for personalization."
The ability to deliver personal campaigns across multiple marketing channels has a direct impact on the results that online enterprises are seeking for increased conversions, product sales and new customer accounts. SYNTASA is working with several customers on their own Personalization Index. The Personalization Index is the ratio between personalized campaigns and content and customer conversions, and is the ultimate index measuring digital marketing results.
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