Ricoh Europe has announced that it is now supplying the latest European versions of FusionPro and MarcomCentral, as part of their growing suite of marketing communication tools that enable either print services providers to transition into value-added marketing services or to empower in-house generated marketing communications within corporations.
As the primary distribution channel for PTI Technologies' FusionPro and MarcomCentral products within EMEA, Ricoh is continuing to expand the offerings available via its local operating companies and is managing the sales, upgrades, local support and training for new and existing customers of PTI solutions. Ricoh will also offer local specialised professional services for the FusionPro and MarcomCentral product range such as consulting, business development and implementation.
The FusionPro product range enables one to one marketing and personalisation as a stand-alone, low entry VDP product for digital printing environments or as an integrated component within Ricoh's marketing asset management solution, MarcomCentral. FusionPro has over 25,000 installations worldwide and delivers a wide range of personalised communications from tailored brochures to newsletters or targeted direct mail campaigns. Users can go even further with the image personalisation features, which combine data and imagery to produce truly unique and compelling personalised images within print, email, web, and other marketing channels.
MarcomCentral is a comprehensive web to print and marketing asset management solution offering the ability to host a wide range of static, personalised and non-printed assets via a cloud based marketing asset management solution. A key benefit of the product is the ability to "manage the brand" by allowing controlled levels of access to nominated stakeholders within an organisation. It means that a wide range of corporate marketing assets can be accessed from any authorised location, but it is managed from a single central point.
Benoit Chatelard, Ricoh Production Printing Business Group, Ricoh Europe says, "Corporate marketing departments and print services providers recognise that powerful tools are required to manage and deploy the brand assets they have responsibility for. These are critical tasks and so it's essential they are able to work with a trusted partner. By expanding Ricoh's TotalFlow software portfolio to include FusionPro and MarcomCentral we can ensure that clients in Europe have easy access to the latest personalisation and marketing on demand solutions and in addition provide any support and training that is required in their local region."
Coleman Kane, president and CEO, PTI Marketing Technologies says, "Our partnership with Ricoh plays an important role beyond product distribution. It is also ensuring our customers receive excellent local support and services so that they can maximise the benefits from our MarcomCentral and FusionPro offerings."
Both products are localised for the European market and are now available in a wide range of European languages including French, German, Italian, Spanish, Dutch and Swedish.
