ADAM Software today announced the release of ADAM Workflow 2.0, a product that helps marketing organizations streamline communication, collaboration, and approvals for rich media processes. Fully integrated with the ADAM digital asset management (DAM) system, the solution makes it simple to implement workflows throughout the creative lifecycle and across internal and external team members. In this way, marketing organizations can accelerate time-to-market and improve operational efficiency while reducing costs.
Marketing today revolves around a diverse mix of rich media assets and channels, greatly increasing the complexity of workflows. This makes it more and more difficult for marketing teams to collaborate effectively—especially with agencies, freelancers, and other third parties—and to ensure accuracy and synchronization across channels. Companies need to empower people to work efficiently with co-workers and external partners across the rich media lifecycle and control escalating operational costs.
ADAM Workflow provides complete, easy-to-use tools for creative lifecycle management to streamline marketing processes at every stage, from asset creation to management to delivery. Companies can easily create custom workflows for marketing processes of all kinds, while managers gain full real-time visibility into the status of processes department-wide. The solution integrates fully with digital asset management (DAM), as well as the entire ADAM product suite, for seamless operation.
"Today's more complex marketing operations environment calls for new ways of working," said Jan Dejosse, Chief Marketing Officer at ADAM Software. "Teams need to be able to collaborate seamlessly and efficiently across organizations to create, manage, and deliver the rich media assets their marketing success depends on. ADAM Workflow gives every member of the marketing organization more efficient ways to work, both individually and as a group, and enables a faster, more agile response to changing requirements. By improving productivity and providing visibility into agency costs, the solution helps people get more out of their marketing budgets for even greater impact."
ADAM workflow offers better ways of working across the entire creative lifecycle for every member of the marketing organization:
For the marketer
ADAM Workflow offers a simple, more efficient way of working with automated processes and inline task handling.
Users can apply the same process to multiple assets at the same time to eliminate repetitive work.
For the marketing operations director
Dashboards make it easy to track and follow up on all open tasks across the team; tasks can be delegated automatically based on team member workloads for optimal utilization.
Directors can implement new processes or change existing ones quickly to meet new needs.
A clear view of all tasks outsourced to agencies helps prevent cost surprises.
For the business analyst or marketing process manager
Out-of-the-box, pre-configured processes accelerate the creation and implementation of new workflows.
Integration with other IT solutions simplifies corporate marketing processes and speeds time-to-market.
ADAM Workflow 2.0 allows painless migration from Adam Workflow 1.0 to Adam Workflow 2.0; the two systems can run side-by-side so processes created with the earlier version can continue to be used. The solution is available now as a Module for the ADAM platform.
