By Harvey R. Levenson, Ph. D., Professor Emeritus, Cal Poly, San Luis Obispo, California
Typically, Original Equipment Manufacturers (OEMs) provide equipment installations and technical support as their sole services to customers. In the graphic communication industry, the customer base includes printers, publishers, packaging companies, and related service providers, as well as content creators such as advertising agencies, design studios, and companies that produce products and create content for their own in-plant printing facilities. Examples of the latter are insurance companies, utilities, healthcare providers, food manufacturers, government agencies, and schools, to name just a few.