It may seem counter-intuitive for printing companies to be concerned about a mobile-first strategy. Not so, according to a brand new white paper sponsored by Ricoh Europe. Making the Most of Mobile: What a 'Mobile-First' Strategy Means for Your Business is available for free download here
Graham Moore, Director, Business Development, Ricoh Europe says "Ricoh commissioned this important white paper written by WhatTheyThink Senior Editor and industry expert Cary Sherburne. She identifies the opportunities that mobile technologies present for printing businesses of all sizes with good examples of how to put them to use."
The white paper explores three aspects of mobile that apply to businesses of all sizes and across all industries, but with a focus on how they can be applied by printing companies. These include:
1. How mobile technologies can be levered in your own business to improve productivity in terms of production and business management, employee satisfaction and more;
2. What you need to consider in terms of client-facing applications in order to give them the flexibility of conveniently and comfortably accessing your business from any device, anywhere, anytime, ordering print and other products, reviewing job status and more; and
3. How you can take advantage of the rapid adoption of mobile technologies to add new (profitable) products and services to your portfolio that not only generate new revenue streams but add value to your clients' businesses.
Sherburne says, "These days, the rules of the game change quickly and both printing firms and their customers need to be able to change along with them. Printing firms that have employed a mobile-first strategy are uniquely positioned to help their clients in marketing departments play a different game and this white paper provides a good base to start from, either to re-evaluate existing strategies or to establish and execute new ones."
The demand for a more seamless way of working anywhere at any time is already apparent. Research commissioned by Ricoh Europe in 2013 into the 'iWorker' revealed that business leaders expect that by 2018, the majority of their workforce to be made up of employees that have 24/7 access to all the necessary information.
Yet despite the technology emerging and the clear advantages of a fully mobile and digitally mature workforce, some organisations are reluctant to adapt. In other Ricoh research into the technologically evolved workplace of the future, only 29 per cent of employees said that their company has a strong appetite for creating new ways of working and deploying technologies to make the future a reality.
"As ubiquitous as mobile technologies are around the globe," adds Moore, "it is important to remember they are still in their infancy. We still have many opportunities to invent the future and to future-proof our businesses by being smart about mobile. That's why we are making this educational piece available to the market as part of our thought leadership programme."