Investment in product sustainability on the rise according to new research from Pure Strategies

Pure Strategies, a leading sustainability consulting firm with expertise in helping businesses build and enhance sustainability initiatives, is pleased to announce the release of its 2015 product sustainability research report, Advancing on the Path to Product Sustainability. This second Pure Strategies report on product sustainability programs is based on surveys with more than 150 companies across the globe.

Notably, there was a two-fold increase in the number of companies expecting budget growth in the next year for product sustainability programs. The report outlines program best practices so that companies can make the most from their investments and stay competitive, with case studies from the Hewlett-Packard Company, The North Face, Anheuser-Busch InBev, Mars Inc., Johnson and Johnson, and The Clorox Company.

The research also found that top-performing companies are measuring and achieving business benefits such as increased employee engagement, risk reduction, cost savings, and increasing sales. These firms share common product sustainability program approaches that build corporate alignment and business integration. Executive leadership is engaged, accountable, and visibly participates in sustainability programs, and companies have established clear goals that address key issues. Top-performing companies have also embedded sustainability into core business processes and performance measures.

This report identifies:

How to maximize business value to keep pace with competitors' rapid progress in product sustainability
Steps for building strong corporate alignment and bringing product sustainability into the core of the business

"This Pure Strategies report confirms that product sustainability drives important business benefits and outlines how any company can set themselves up for success. Executives and leadership teams should use this insight to evaluate their programs and optimize their approaches." Robert Pasin, CEO, Radio Flyer Inc.

"Companies have an important opportunity to advance sustainability and the bottom line through their products and value chains. Pure Strategies' report provides terrific case studies and valuable insights into how product sustainability can deliver value, and the organizational practices that make it happen." Sheila Bonini, CEO, The Sustainability Consortium
www.purestrategies.com