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Demand for Functional Beverages Grows as Consumer Shift Towards Healthy Choices

Millions of consumers drink some sort of beverage on a daily basis, whether it's nonalcoholic, carbonated, energy supplementing or health drinks. Companies need to keep pace with changes in consumer choices as they explore new drinks within the market, creating a diverse portfolio of options for consumers. According to data compiled by Grand View Research, the global nonalcoholic beverage market was valued at USD 967.3 Billion in 2016 and is expected to reach USD 1.60 Trillion by 2025. Additionally, the market will grow at an estimated CAGR of 5.8% over the forecast period. Rising societal awareness towards health concerns is one of the biggest drivers for the beverage market as now, more consumers are looking for calorie-free or low-calorie drink options. Koios Beverage Corp. (OTC: KBEVF), GNC Holdings, Inc. (NYSE: GNC), New Age Beverages Corporation (NASDAQ: NBEV), The Coca-Cola Company (NYSE: KO), Keurig Dr Pepper Inc. (NYSE: KDP)

New Data Reveals Habits of The Holiday Shopper

Rakuten business units have teamed up to identify some of the key traits of holiday gift-buyers across the United States. The research – which examines the habits of millions of shoppers in the U.S. and worldwide – has been published to help marketing professionals better understand the behavioral patterns behind the annual holiday spending splurge.

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