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The Opportunity
THEMUSEUM in Kitchener, Ontario hosted the Unwrapping Egypt exhibition with 400 replica artifacts from the world-famous tomb of King Tutankhamun.
The Challenge
THEMUSEUM wanted to make a big splash for the exhibit's launch and contacted FASTSIGNS® for help with attracting vistors.
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The Solution
FASTSIGNS consulted with THEMUSEUM on visual communication solutiosn to help get the world-class exhibit noticed and boost ticket sales.
To promote the first phase of the exhibit launch in surrounding cities, FASTSIGNS created a mobile billboard for THEMUSEUM by wrapping the car (a.k.a. Mummy Mobile) with the exhibit branding and vehicle graphics that included a QR code.
FASTSIGNS provided a building banner measuring 31' x 67' for the THEMUSEUM. The banner installation took several hours to position using a bucket truck and received quite a bit of attention. The banner installation is featured in a video by THEMUSEUM:
The second phase of the exhibit included the arrival of a 3,000 year old mummy named Justine and a contest to win a trip to Egypt. FASTSIGNS designed a 4' x 36' banner for THEMUSEUM to create excitement around the arrival of Justine, who is on loan from The Royal Ontario Museum. THEMUSEUM timed her arrival in the custom wrapped Mummy Mobile. Watch Justine travel to the new exhibit:
The second phase of the exhibit included the arrival of a 3,000 year old mummy named Justine and a contest to win a trip to Egypt. FASTSIGNS designed a 4' x 36' banner for THEMUSEUM to create excitement around the arrival of Justine, who is on loan from The Royal Ontario Museum. THEMUSEUM timed her arrival in the custom wrapped Mummy Mobile. Watch Justine travel to the new exhibit:
"FASTSIGNS is really great to work with so we knew they would deliver signage for each phase that would drive traffic," said Melissa Stephens, THEMUSEUM's Marketing and Communications Manager.
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The Result
THEMUSEUM was thrilled with the public response to their surveys that revealed people discovered the exhibit largely due to the presence of the larger than life banners and the Mummy Mobile.
"We received many compliments about our signage, especially our Mummy Mobile," Stephens stated. "I tell [people] to contact FASTSIGNS because they create visual communications that get attention for your events."
The exhibit has been so successful that THEMUSEUM extended the run through February 21, 2015.
"THEMUSEUM has been a very loyal customer and we were happy to be involved in promoting this exhibit," said FASTSIGNS' Rob Richmond.
*FASTSIGNS® of Kitchener, Ontario is owned by Rob Richmond.
