Large Organizations Plan for More Spending, Hiring, Text Analytics, Online & Mobile Experiences, and CX Consultants
Large Organizations Plan for More Spending, Hiring, Text Analytics, Online & Mobile Experiences, and CX Consultants
Global trade rules need to keep up with rapid innovation in software-driven products and services such as cloud computing and data analytics, according to a new report from BSA | The Software Alliance. To stop the spread of digital protectionism, BSA proposes a forward-looking trade agenda that enables digital commerce, promotes innovation and creates level playing fields for information technology.
A study conducted by WoodWing Software from mid-December to mid-January examined relevant publishing technology trends for 2014. A total of 125 participants – mainly from the Americas, Europe and the Asia-Pacific region – answered four multiple-choice questions about their publishing strategies and the use of social media. The submissions came mainly from newspaper, magazine and corporate publishers as well as advertising agencies and marketing departments. Of these, 59% plan to implement a comprehensive multi-channel strategy this year. A full 22% still focus on print above Web and Mobile. In social media, Facebook (77%), Twitter (61%) and YouTube (53%) clearly dominate, while the high interest in LinkedIn (32%) is also noteworthy. With social media, 71% want to increase brand awareness, while 42% want to address new markets.
2014 Digital Technology Marketing Priorities Report Cites Lead Generation as Top Priority While 41% of Technology Marketers Do Not Nurture Leads.
Research reveals common challenges preventing IT progress in Africa and recommends steps to overcome technology roadblocks
New survey identifies the attitude and reactions of consumers toward dealer advertising and the rise of digital, social and mobile
Sodexo's report provides a detailed glimpse into the "always-on" workplace of tomorrow, offering solutions on how to get employees engaged, healthy and productive
Nearly 20% of small businesses expected to make greater use of email blasts
Frost & Sullivan's senior-level IT event, ConNEXTions 2014, explores the IT trends driving innovation and market transformation
Content Matters: A New Asia-Pacific Content Marketing Impact Study from Waggener Edstrom
Safety is Primary Reason Cited for Sharing Location
Frost & Sullivan predicts top 14 ideas and innovations that will have an impact across all industries this year
Big demands and high expectations summarize the results of this year's Deloitte Touche Tohmatsu Limited's (DTTL) third annual Millennial Survey released today. Across the globe, 70 percent of tomorrow's future leaders might 'reject' what business as traditionally organized has to offer, preferring to work independently through digital means in the future. This and other findings in Deloitte's annual study of Generation Y point to significant challenges facing business leaders if they are to meet the expectations of the Millennial generation.