Will harness MAZ’s technology to complement and expand LSC’s legacy distribution platform
LSC Communications, Inc. (NYSE: LKSD), a leader in traditional and digital printing solutions, announced today an equity investment and the signing of a definitive reseller agreement with MAZ Systems Incorporated. MAZ is a New York City-based content logistics company that enables brands, media and publishers to publish any content to various output channels, including mobile applications, OTT (over-the-top), social media, video and news aggregators, gaming consoles, voice assistants, wearable technology and more.
Founded in 2010 by former Apple and Adobe designers and engineers, MAZ launched the world's first Content Logistics System to solve the issue that many companies face of delivering their content to an ever-growing and unscalable list of social platforms, devices and operating systems. Most companies solve these content logistics problems by hiring developers to manually build out each distribution output one by one, only to find themselves needing to build again and again as new output types inevitably emerge.
MAZ, a cloud-based software suite, manages the processing, filtering, packaging, and shipping of content to current and emerging outputs, all from a single dashboard, at a fraction of the cost. MAZ is used by brands like Forbes, Fast Company, Condé Nast, American Media, Inc., USA Today, Outside TV, and hundreds of others.
LSC will harness MAZ’s technology to complement and expand its legacy platform to expose clients to new distribution solutions that help streamline and accelerate their business strategies beyond print. "The investment in MAZ signals our desire to strengthen LSC’s leadership position in content logistics, distribution and monetization across all formats, channels and platforms,” said Chris W. Schraft, President of Business Development at LSC. “MAZ's state-of-the-art solution set and technology platform provide natural alignment with where we’re taking the business. We look forward to helping our publishing and marketing clients go beyond print and effectively navigate the complexities of the new media landscape as they look to reach and engage their desired audiences across an ever-expanding array of digital endpoints.”
“There is a clear alignment in our strategic visions of the future,” said Paul Canetti, CEO of MAZ. “LSC is a leader in traditional content distribution and logistics, and we have built a parallel infrastructure for digital content. This investment will empower us to bring our Content Logistics System to the next generation of content creators, who will be distributing not only across the devices and platforms we use today, but to all the emerging distribution outputs of the future.”
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