The release of cross-platform metrics by the Alliance for Audited Media summarize the extension of the Houston Chronicle Media Group's (HCMG) diverse product mix, and affirms the company's position as the number one media company in Houston, reaching 3.2 million Houstonians weekly, 700,000 more consumers than any Houston radio or broadcast station.
Boasting a customer base comprised of Houston's most affluent households who regularly read and subscribe to our print and digital products, the company reaches 70% of the Houston market each week across our brands and platforms.
"Our commitment to maintaining our responsibility as a relevant, strong business partner to Houston is only reinforced by the products we bring to market to serve our readers and our advertisers," said Houston Chronicle Chief Operating Officer Paul Barbetta.
Houston Chronicle Media Group continues to expand its print and digital product portfolio to reach Houston's diverse and highly sought-after consumer audiences by launching new initiatives, including the expansion of La Voz and the website LaVoxTX.com. As Houston's #1 Spanish-language newspaper, La Voz and LaVozTX.com combine with our other brands to reach 52% of the growing Hispanic community. LaVozTX.com site visitors grew 350% during the past year, making it one of the fastest growing websites in Houston.
Additionally, HCMG's digital platforms continue to serve the community with breaking news and access to news coverage on multiple devices. Chron.com has experienced a 12% increase in audience growth and holds the number one position in the Houston market among local news providers, with its closest competitor less than half the market share of Chron.com.
In addition to a print and digital presence, the Houston Chronicle Media Group has created experiential marketing opportunities for companies through the newly launched Star Access membership program. "With more than 65,000 active participants, we see our membership program as a way to provide not only a premium website to our subscribers, but also unique experiences only the Houston Chronicle can access for them, from editorial board meetings to special event access with our partners," said VP of Marketing & Audience Development, Linda Schaible. "Our goal is to make our customers feel like members of something uniquely Houston."
