Flexo Concepts would like to recognize Clemson University for its outstanding performance in this year's Phoenix Challenge. The event took place during the 2015 annual FTA Forum in Nashville, Tennessee. Nine colleges and 53 students participated in the competition.
The Phoenix Challenge Foundation is a not-for-profit organization made up of industry volunteers committed to developing young flexographic printing professionals. Each year, colleges are invited to compete by solving an industry-specific problem. The students engage in a semester-long process of market research, concept development, design and execution before presenting their solution to a panel of judges.
This year's assignment was to assist a local public attraction with a rebranding, promotion, labeling or packaging project including the creation of 2-3 flexo-printed products. The students from Clemson University chose to work with the Greenville Zoo to design and produce items for a children's scavenger hunt. The project was a huge success with a 45-minute "sell out" at the opening event and the zoo's plans to recreate the products next year.
The products were produced on a narrow web press at the Sonoco Institute of Packaging Design and Graphics. Flexo Concepts' TruPoint Orange® doctor blade was used on all press runs of the project. Specifically, Orange was chosen to create a .5pt micro-text as well as apply a specialty doming varnish for scuff resistance. A number of different MicroTip® edges were used to achieve the desired results.
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