Recognized with Promotional Campaign of the Year Award among Global Peers
Sappi Fine Paper North America was awarded the Promotional Campaign of the Year Award for its Ideas that Matter program in the fifth annual 2013 Pulp & Paper International (PPI) Awards. The PPI Awards are the only global awards dedicated to recognizing achievements in various sectors of the pulp and paper industry.
Sappi Fine Paper North America was nominated as a finalist for two awards in the Promotional Campaign of the Year category, with Ideas that Matter determined as the 2013 winner. The following campaigns recognized are a testament to Sappi's continued strong performance in the market, the impact our strategic initiatives have on positioning the company for the future, and the valuable resources Sappi provides our customers:
-- Ideas that Matter 2013 -Sappi's 14(th) annual Ideas that Matter program
is the industry's highly respected grant program aimed at helping
designers create and implement print projects in support of charitable
causes. Since 1999, the program has awarded over $12M worldwide to
talented designers working with non-profit programs and organizations.
This year's 11 winning projects reflect the on-going commitment in the
design community to utilize design in combination with innovative
thinking to solve social problems.
-- Print & - Print & is an insightful publication highlighting the
interrelationship between print and digital media. Rather than being at
odds, Print & highlights persuasive study results showing how print
drives return on investment (ROI) when used in combination with
alternative media to create effective integrated campaigns. Through
independent research and compelling examples, Print & explores data on
demographic preferences, emotional triggers as well as shopping
behaviors that show how print creates an interactive, visually
intriguing and tactile experience.
In addition to being recognized in the PPI Awards, Sappi Fine Paper North America has also received recognition from both the 2013 FPO Design Awards and the Positively Print award at PRINT 13 for its Print & promotion.
"Through creative problem-solving and strategic innovation, we strive to make a lasting impact within our industry," said Jennifer Miller, Executive Vice President of Coated Business and Chief Sustainability Officer, Sappi Fine Paper North America. "Our conviction to the power of print and design is reflected in our promotional campaigns and commitment to print education. We are honored to accept this recognition at the 2013 PPI Awards."
Industry renowned names such as Teresa Presas (CEPI), Martyn Eustace (Two Sides), Rod Young (RISI) and Phillip Lawrence (Eco Logical Strategies) were involved in the judging, along with other experts in different fields. RISI will be publishing more information on the awards in the December issue of PPI magazine as well as on the RISI and PPI Awards websites.
This year's winners were announced at a ceremony at the Ritz-Carlton in Dubai on Wednesday, December 11, 2013. Sappi Fine Paper Europe also received an award for Advances and Innovation in Speciality Papers.
