By Will Mansfield, Director, WW Product Marketing & Category Management, Enterprise Inkjet Systems, Kodak
Hybrid printing is a hot topic in the printing and printed packaging industries, but its definition tends to change slightly depending on who you are talking to. Some printshops profess to offer hybrid printing since they have both digital and analog technologies under one roof. The technologies are not integrated but are leveraged independently or sequentially through the print workflow. Other printshops leverage hybrid presses which are designed as standalone solutions with no integration of existing analog equipment.