Multichannel media production pioneer releases in-store digital signage and location based services
Comosoft, Inc. recently announced the development of two new Point of Sale (POS) technologies for high-volume multichannel marketers: in-store digital signage and location based services.
Comosoft's new applications, LAGO Screens and LAGO Locations, were developed in collaboration with software developer, Accodia, and are designed to provide centralized management of in-store product promotions, including the ability to publish special offers in real time, provide location relevant coupons and promotional messages, and deliver in-store navigation directly to the digital devices of consumers.
Comosoft, Inc., founded in Hamburg, Germany in 1994, develops multichannel media production software for major product marketers, retailers, and marketing services agencies engaging in multichannel product marketing. Comosoft's signature software, LAGO4, drives planning, creation, and management of multichannel marketing and product promotions from a single data source throughout the enterprise. It has over 7,000 daily users worldwide.
LAGO Screens syncs directly to Comosoft's LAGO4 Product Information Management (PIM) database to allow marketing managers to simply drag and drop promotional deals and special offers directly into digital advertising spaces such as in-store TV screens and kiosks. Digital promotions can be updated at the touch of a button, making in-store advertising easier and more directly coordinated with all other marketing channels. The app also helps marketing managers ensure compliance from each branch, affiliate, or franchise store location.
LAGO Locations utilizes WIFI technology to help consumers navigate through the store, find products easier, and receive location based product suggestions. The app is integrated directly with the retailer's website to eliminate the need for downloading or installation. Thus, by simply browsing the retailer's website on their mobile device, consumers enjoy an enhanced shopping experience while in the store.
In addition to enhancing the consumer's shopping experience, Comosoft executives believe LAGO Locations will deliver unlimited added value to retail store strategy, layout and design. For example, one specific LAGO Locations configuration enables retailers to analyze the actual route consumers take through the store to evaluate ideal placement for special offers and product promotions.
According to Comosoft president Randy Evans, both LAGO Screens and LAGO Locations are currently testing well in a leading European grocery store chain, Edeka Meyer. He says increasing product turnover, and ultimately sales, serve as the main driver of these new technologies.
"Edeka Meyer is a real leader in point of sales marketing," Evans says. "In their digitalized stores, customers can navigate with their smartphones, browse flyers or get the latest promotions on TV screens right there in the store while shopping. As a result, they're reporting several advantages with our new in-store digital system.
"Edeka is able to edit messages and update them instantaneously, make short-term adjustments to market changes, and lower overhead and logistical costs associated with traditional in-store marketing methods. And they're doing it all--multichannel media production, planning, and in-store digital signage--from one centralized system."
