The Jacksonville Jaguars and MetroMedia Technologies teamed up to create a revenue stream with two primary goals: 1) to comply with NFL attendance guidelines to secure televised home games, and 2) to generate revenue by transforming upper-level stadium seating into memorable media opportunities and premium advertising space for sponsors.
The Jaguars solicited production bids from a variety of firms for traditional seat section coverings, as well as proposals for non-traditional creative approaches. Having produced numerous advertising images for stadiums throughout the US and around the world, MMT was recognized for its superior visual quality, color accuracy and longevity, making MMT a perfect fit for the production, installation, rotation and removal of this unique application.
By covering approximately 10,000 of its 59,000 nonpremium seats with stunning visual displays, the Jaguars will continue to have televised games while creating a new captive media revenue stream that will visually impact both attendees at Alltel Stadium and the 1.5 million viewers watching the game on television.
