The BtoB magazine publisher TMB Publishing has chosen WoodWing´s multi-channel publishing system Enterprise to distribute its content in print and online. Superior Media Solutions (SMS), one of WoodWing´s partners in the U.S., will integrate the system with TMB´s new Drupal-based Web sites.
The multi-channel text editor of WoodWing Enterprise enables TMB Publishing to push content directly from the CMS to their Drupal web sites.
TMB Publishing creates leading trade magazines for the plumbing, hydronic, heating and cooling industries. SMS provides technology solutions and integration services that enable media companies to seamlessly deliver their content through multiple channels.
SMS recommended WoodWing Enterprise based on TMB's requirements to push content directly from a CMS to their Drupal web sites and to find a proven content management solution that allows them to effectively and efficiently plan, collaborate and distribute content to multiple news channels. TMB is also taking advantage of WoodWing's Smart Mover solution to automatically collect RSS feeds into Content Station and re-work print images for use on the web.
"The greatest positive change we have experienced after implementing WoodWing Enterprise combined with SMS' integrated solutions has been the reversal of our publishing workflow," said Mark Bruno, TMB Publishing's digital media manager. "It has quickly become the focal point for all the aspirations for what the merging of print and digital journalism should become for all print publishers."
"At Superior Media Solutions, our team's experience in BtoB publishing provides great insight to the challenges facing these publishers. We are happy to provide TMB Publishing with solutions that enable them to overcome these challenges," Robert Brai, COO of SMS commented. "As media companies look to leverage their content for future products, using feature-rich and versatile technology platforms make the most sense. Our clients can focus on providing their audience the content they need and leave the technology to us."
New version 9.5 of Enterprise continues to tear down barriers between print and online
The latest version 9.5 of WoodWing Enterprise simplifies the reuse of online content in print. It already supports Drupal version 8 (in beta) and enables users to optimize their texts and images to meet channel-specific requirements. Furthermore, Enterprise 9.5 offers significant performance improvements and enhanced support of remote contributors.
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