Big Data is the future of business consumer relationships as businesses, governments, researchers and organizations across all industries attempt to harness burgeoning masses of complex data to advance applications and services. This year's Cloud World Forum, co-located with Big Data World Congress, looks at how organizations are analysing their Big Data, to make more intelligent personalized choices about their customers and also at the risks Big Data poses.
Venturebeat[1] recently reported how Big Data analytics has the capability to prevent systems crashing like HBO GO, which recently failed on the first episode of the new Game of Thrones season because of high levels of traffic.
Venturebeat reported that by analysing subscriber trends, HBO could have prevented the crash by adjusting its network to support the increase of traffic. However, Big Data has also recently been criticised, in a report by the White House[2] concerns were raised about the privacy of data and discriminatory outcomes of detailed personal profiles and automated algorithms.
Big Data World Congress will address these issues head on, leading the way on big data discussions with panels and presentations running throughout the event. On Day One, Jean-Pierre Temime, Executive Vice President, Orange Labs, will deliver a presentation titled, "How can Telco's tap into the value of Big and Fast Data?" Also on Day One, Temine will join Mojtaba Akbari, CTO, SEPAM Group and Dr. Susan Wegner, Vice President Internet and Services, T-Labs, Deutsche Telekom, on a panel discussion looking at creating a Big Data ecosystem within organisations.
On Day Two Charles Ewen, CIO, Met Office, will present a masterclass keynote on how the MET Office is harnessing operational Big Data, looking at the role technology plays in forecasts and predictions. Day Two will also see Ian Massingham, Technical Evangelist, Amazon Web Services; discuss why Cloud Computing is vital to company's delivery of advanced analytic and processing tools, how to overcome networking, storage and architectural challenges and the growing need for holistically flexible environments.
Dr Will Venters, Assistant Professor, Department of Management, London School of Economics, who will be speaking at Cloud World Forum said: "Cloud Computing continues to dominate the enterprise IT debate – for good reason. But capitalising on the long-term strategic impact requires detailed analysis. Events like Cloud World Forum are useful to meet others wrestling with similar issues – and to learn from their analysis"
Cloud World Forum will also look at Big Data with Susan Doniz, Global CIO, Aimia, looking at how Cloud, Big Data and next generation IT technology can help companies build relationships with their best customers on Day Two of the Future Cloud track.
"Cloud computing technology and SaaS models are allowing us to simplify and commoditize the technology that Aimia's employees use daily where we want it and how we want it, making us more flexible, responsive and effective," Doniz said. "But more importantly, they are enabling us to offer similar benefits to our customers – including a drive to standardization, flexible pricing models, and scalability to manage periods of surging data or the sheer volume and variety of data generated from the relationships with their own customers."
The Cloud World Forum, co-located with Big Data World Congress, will take place on 17-18 June 2014, at the Olympia National, London, UK. Boasting an impressive agenda with more than 300 speakers participating from 74 countries, the event is EMEA's largest and most comprehensive Cloud event.
