Meredith Corporation (NYSE: MDP) announced today that it has agreed to a multi-year renewal of its licensing relationship with FTD Companies, Inc., for the Better Homes and Gardens brand.
"Our renewal of the agreement recognizes the operational excellence of our partner, FTD," said Elise Contarsy, Vice President of Meredith Brand Licensing. "We have been thrilled with consumers' response to the collection. The program continues to grow, both in sales and breadth of styles available."
The Better Homes and Gardens floral program provides more than 70 florist-delivered arrangements, plus plants and fresh cut flowers. Five new arrangements are available for the upcoming Valentine's Day and spring season, which includes Easter, Mother's Day, and graduation gatherings.
Meredith and FTD work together on the design of the collection, with the stylists and editors of Better Homes and Gardens providing trend inspiration and consumer insights to the process. The look and feel of the brand come to life through special touches added to every arrangement. Examples include fresh, new color combinations, unexpected flowers or greenery stems, or a unique vase treatment that can span from vintage galvanized tin to reusable glass lanterns.
"FTD is excited to continue our long-standing partnership with Better Homes and Gardens. Our partnership pairs two iconic brands to offer consumers a beautiful collection of creative floral bouquets," said Robert Apatoff, President and CEO of FTD Companies, Inc. "Together, we help our customers celebrate special moments in their life while showcasing the Better Homes and Gardens aesthetic."
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