Stacy Gratz, American Express' VP International Digital Partnerships & Social Media Strategy, Ellie Tory, Virgin Media's Head of Advertising & Sponsorship and Lou Jones, Mark & Spencer's Head of Online & Digital Marketing are the latest speakers to confirm for ad:tech London between 21-22 October.

Media Professionals Get Inside Look into Award-winning Integrated Agency

The Halo Group, a branding and marketing communications agency, announces the launch of their digital pressroom, providing press the latest insights into advertising and marketing communications.

Anthem Redesigns Identity and Integrated Communications System to Reflect Future Vision
Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, announced today that its San Francisco office partnered with Raphael House to redesign their identity and integrated communications system, signaling the organization's focus on the future.

Strengthens Intellectual Property Portfolio and Addresses Online Advertising Market Expected to Reach $182 Billion by 2017

Local Corporation (NASDAQ: LOCM), a leading local advertising technology company, today announced that the U.S. Patent and Trademark Office has granted the company its thirteenth patent, which covers an online advertising monetization and yield optimization method and/or system.

The world's biggest trade book publishing group has a new face: Almost a year after the completion of the merger, Penguin Random House has now introduced its new branding. It reflects the new company's values, goals and strengths – especially its unique position in the international book market and its commitment to the many and varied publishers that provide a creative home to the world's most popular authors and books.

Thomas Mackenbrock, head of the Bertelsmann Corporate Center in Brazil, looks back on two years of groundwork in São Paolo

A good two years ago, Thomas Mackenbrock made a big move. From Gütersloh to São Paolo. From a small town to the largest economic hub of the southern hemisphere, where he established the new Bertelsmann Corporate Center in Brazil, at the heart of the strategic growth market Latin America, built. From scratch, with a small team, and with all the vicissitudes and unpredictability of a startup: a few successful transactions for starters as well as stubbornly silent phones and unreliable Internet lines.

Books-A-Million, Inc. (NASDAQ: BAMM) today announced that they now have a shop on their website dedicated to Hachette titles, which can be found at www.booksamillion.com/hbg.

On the heels of the Graphicly team hire and the takeover of HP's MagCloud operations, Blurb is creating a complete ecosystem for independent publishing

Blurb, the independent publishing platform, historically known for highly illustrated print and ebooks, today announced support for "reflowable" fiction/non-fiction titles for Amazon's Kindle platform, as well as the ability for Blurb authors to sell these books in Amazon's Kindle store.

By Andy Watson

Futuresource Consulting provides market context to the multi-billion dollar headphones deal

Apple, the company that transformed digital music into a worldwide phenomenon, confirmed yesterday that it was buying Beats Electronics for $3 billion. This is a move that will help Apple reinforce its position in the new world of streaming music and stay ahead of the personal accessories explosion.

Through constant development over 16 years, Photo & Imaging Shanghai has become the largest and most influential brand in the photography and imaging industries of the Asian-Pacific region.

On May 22nd, 2014, the 2nd China AdTechnology Conference was successfully held in Beijing. It was jointly organized by the leading DSP Yoyi Digital and the leading 3rd party digital research company iResearch Consulting Group.

This year, the conference invited renowned internet companies like Google and JD; marketers like CFOCO and JDB; adtech companies including Criteo, Ensighten, and Inmobi; international 4A agency groups including Dentsu Aegis, Groupm, Omnicom Media Group, and VivaKi; as well as data companies including Acxiom, AdMaster, Dratio,  and Miaozhen.  

Signs Agreement with Empirical Media to Pursue Foreign License Opportunities for Newsweek in Target Markets around the World

Just three months after print editions of Newsweek successfully re-launched on newsstands in the United States and Europe, the iconic newsweekly publication announced that it has entered into an exclusive partnership with Empirical Media to pursue foreign license agreements for Newsweek and Newsweek.com in targeted markets around the world.