Stacy Gratz, American Express' VP International Digital Partnerships & Social Media Strategy, Ellie Tory, Virgin Media's Head of Advertising & Sponsorship and Lou Jones, Mark & Spencer's Head of Online & Digital Marketing are the latest speakers to confirm for ad:tech London between 21-22 October.
The trio join industry leaders including Kenny Jacobs, Ryanair's CMO, Bonin Bough, Mondelez's VP Global Media, 'Shiv' Shivakumar, Pepsi India's CEO & Chairman, Ben McOwen-Wilson, YouTube's EMEA Director, Ben Fennell, BBH's CEO and controversial investor Leonard Brody on a bill featuring some of the industry's most influential brand, agency, media and technology leaders.
This year's programme will align with ad:tech London's 'Digital Decade: Past, Present, Future' 10th birthday theme - an exploration of how what we know about consumers, marketing, media and technology today can be used to anticipate future opportunities, challenges and trends.
Speakers will tackle key industry issues such as programmatic media, content marketing, native advertising, social media, mobile, data and digital advertising strategy in four Summits - Future Media & Technology, Engagement & Brand Experience, Data-Driven Precision Marketing and Platforms & Devices.
These include Ellie Tory, who is responsible for Virgin Media's advertising and sponsorship strategy. Tory will draw on Virgin Media's campaigns working with talent including Usain Bolt to demystify the art of activating successful sponsorships in a connected consumer environment. Meanwhile, Jones will team up with Chris Gorell Barnes, Adjust Your Set's Founder to show how M&S has benefited from strategic investment in content marketing.
"This year's content offer raises the bar for ad:tech London shows and provides the context for the industry's key players to come together to discuss key challenges and opportunities," said James Drake-Brockman, Head of ad:tech in EMEA & India.
"10 years since we launched, the phenomenal response to the 2014 show demonstrates the continued value the industry places on attending an annual marketplace for high level debate, networking and sourcing partners. We're pleased that ad:tech London has cemented its place as the must-attend UK show for marketing, media and technology professionals."
More than 5,000 marketing and media professionals, 100 speakers and 150 exhibitors are expected to attend the exhibition and conference at The Olympia National in London. Registration for the free exhibition and pay-to-attend conference is now open via ad:tech London's new website which has been developed in partnership with Surrey-based digital agency Lab to improve navigation and usability. Lab has worked with some of the world's biggest brands including Tesco, Unilever, Visa and Mastercard to deliver cutting-edge digital design.
