- Localization strategy paying off
- Sales in China grow a nominal 27 percent to 6.4 billion euros
- Bosch still sees good growth opportunities in China
- Some 930 million euros invested in local expansion in the past three years
- Auto Shanghai 2015: Bosch presents integrated mobility solutions for the Chinese market
Bosch, a leading global supplier of technology and services, registered consolidated sales of 6.4 billion euros in China in 2014, growing year on year by 27 percent. Speaking at the annual press conference of Bosch in China, Peter Tyroller, the member of the board of management of Robert Bosch GmbH responsible for Asia Pacific, said: "This significant growth in China is a major factor in our good business development in Asia Pacific. The entire region remains an important growth driver for the Bosch Group." Bosch is confident that it will continue to register healthy growth in the years to come: "We want to actively shape the development of the Chinese market, and take advantage of the wealth of opportunities arising above all from connectivity, automation, and electrification, as well as energy efficiency", Tyroller added.
Further localization as success factor
To further expand local manufacturing operations and build up research and development in China, the Bosch Group has invested a total of close to 920 million euros in China over the past three years. In 2014 alone, the investment amounted to almost 330 million euros. "Our localization strategy in China is paying off, as our business success in the country shows," Tyroller said. For instance, the Bosch Mahle Turbo Systems joint venture opened its first plant in Shanghai in 2014, where it will be manufacturing turbochargers. In this way, the company is responding to the country's steadily growing demand for energy-saving and emissions-reducing automotive technology. The second Bosch diesel technology plant is to be opened in Qingdao, eastern China, this year. Bosch's Thermotechnology division plans to set up a joint venture with the Chinese manufacturer Midea to manufacture variable refrigerant flow (VRF) heating and air-conditioning systems for commercial buildings.
Auto Shanghai 2015: Bosch presents integrated mobility solutions
At this year's Auto Shanghai (April 22-29), Bosch will be presenting integrated mobility technologies and solutions focusing on connectivity, automation, and electrification. China is the world's largest automobile market. Bosch can help meet some of that market's demand for products that enhance road safety, reduce emissions, and save energy. The Bosch booth at Auto Shanghai will be in exhibition hall 4.1, 4A05.
Bosch in China
Bosch has been present in China since 1909. Following Germany and the U.S., China is the third largest market in the world for Bosch, generating sales of 6.4 billion euros in 2014. Following integration of the former joint ventures BSH Bosch und Siemens Hausgeräte GmbH and ZF Lenksysteme GmbH, Bosch employs 53,000 associates in China – the largest Bosch workforce outside Germany.
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