The Asia-Pacific application performance management (APM) market continues to grow strongly, driven by stringent regulatory norms and the growing dependence of business processes on applications. The market will maintain its momentum as enterprises in the region realize the importance of reliable and high-performing applications in the enterprise business environment.
New analysis from Frost & Sullivan, Asia-Pacific Application Performance Management Market CY 2013, finds that the market earned revenues of US $379.9 million in 2013 and estimates this to reach US $1.4 billion in 2020. The banking, financial services, ecommerce, healthcare, online retail, IT and service provider verticals remain key end users.
"As the approach towards model-driven, user-based app development becomes mainstream, APM will evolve into a priority for companies striving to meet high customer expectations," said Frost & Sullivan Information and Communication Technologies Research AnalystVu Anh Tien.
"A rising number of organizations are already aware of the significance of moving beyond infrastructure and network management to actual application management," he added.
Enterprises are employing APM solutions owing to:
* The increasing complexity of distributed applications that requires the monitoring of both native and third party applications in multiple environments ofvirtualization, cloud and mobility * The need to reduce the impact of poor application performance on business operations as IT architecture changes drastically * Better awareness of IT convergence and business objectives * The demand for improved end-user experience Unfortunately, the rapid advancements in APM have blurred its definition and diluted its value, dissuading many organizations from deploying the technology. The complexity in implementing and running APM tools, along with high upfront costs and concerns on returns also holds the market back.
"Furthermore, enterprises are shifting away from point APM solutions designed for certain architectures that fit only a portion of their application portfolios. Hence, an integrated approach toward APM and a deeper convergence between APM and network performance management will be crucial to stay afloat in this dynamic market," noted Tien.
